Our editors independently select the products we recommend. We may earn a commission on items bought through our links.
Amazon Prime Day, the behemoth internet retailer’s members-only mass savings event, has arrived! This year, the event runs from July 11 at 3 am ET through July 12, with many deals likely to last through the end of the week. Prime Day includes tens of thousands of Prime-exclusive deals across the gadget, home, apparel, fitness, and grooming spaces from brands including Apple, Peloton, Sony, Bose, Vitamix, Theragun, and much, much more.
Last year’s Prime Day included more than 130,000 deals across every product category. It can get overwhelming, and it’s not for the faint of heart. Also, not every deal is worth your time. Don’t make the rookie mistake of entering Amazon’s sprawling web pages without a plan — that’s a surefire way to end up with an ill-fitting sheet set and way too many boxes of glass straws. To help, we’ve gathered a list of our favorite deals for eager shoppers.
Below, let SPY’s expert guides lead you through the maze to the discounts worth splurging on. Trust us, all Prime Day sales aren’t created equal.
If you don’t want to miss out on the best Prime deals this year, then bookmark this page. As soon as new deals and Amazon sales go live, we will update this page based on category, price, and popularity. Keep checking back and be the first to know about the best Amazon Prime Day deals of 2023.
TRIED AND TRUE
It wouldn’t be Amazon Prime Day if AirPods Pro weren’t on sale. This 20% makes it a great time to upgrade the dwindling pair you already have. They’re made with noise cancellation, a MagSafe charging case, and adaptive transparency mode as well.
Bowflex’s adjustable dumbbells are a SPY Editor’s Choice product for a reason: they’re best-in-class. They replace 15 pairs of dumbbells with weights up to 55 pounds. They’re also discounted 40% this Prime Day. Don’t miss out on this space-saving must-have addition to any home gym.
Sony makes top-tier over-ear headphones with excellent noise cancellation. This top-rated pair retails at $250 and is more than 50% off for Prime Day. They come designed for impressively deep bass and have an all-day battery life while taking only a few minutes to charge.
The Kindle Paperwhite is on sale for 37% off when bundled with a leather cover and wireless charging dock. The Paperwhite’s screen is built for reading with a flush-front design that’s glare-free, and the battery lasts up to 10 weeks on a full charge. Amazon is also offering three months free of a Kindle Unlimited membership when you sign up now through the end of Prime Day.
$100 OFF!
23andMe’s personal DNA genetic testing kits are 50% off for Prime Day, with savings of $100 or more. Each test gives you personalized genetic information and tools for improving and preserving one’s health.
Samsung’s The Frame TVs turn into stunning wall art when not in use with their anti-reflection matte displays and design that hangs flush against the wall. The Quantum HDR display brings even crisper colors and visuals, and it’s over 34% off for Prime Day.
If AirPods Max are the hot, popular girl in high school, Bose’s QuietComfort headphones are the girl who gets a 1550 on her SATs and peaks at a top-5 law school. They may not have as flashy of a look, but they can perform. They have TriPort acoustic architecture for sound depth and fullness and up to 22 hours of battery life on each charge.
Ruggable’s Prime Day sale is live on Amazon and bringing discounts on some of their top-selling washable rugs and bathmats including this vintage-looking 2-foot by 3-foot area rug that’s stain and water-resistant. It’s non-slip and perfect for high-traffic areas like bathrooms and kids’ bedrooms.
This Blink Mini camera 3-pack is currently 50% off and comes in at just over $15 per camera. Each camera is equipped with motion detection, night vision, two-way audio, and can be controlled via Alexa voice control as well.
BUNDLE AND SAVE!
Amazon is also offering great deals on bundles of its smart home gadgets, including this Echo Show 8, which is 56% off, paired with a Blink Mini security camera. They’re an excellent duo for homeowners since you can stream footage from the security camera on the Echo Show, and the Echo Show can serve as a great centralized base for a network of cameras and smart speakers as well.
It’s not the most gourmet option out there, but man does it deliver. Keurig’s single-serve K-cup pod brewer is perfect for one-person apartments or households that like multiple brewing options in the morning. It’s built slim for small countertops and is made to last.
Save 50% on this Insignia UHD Smart TV during Prime Day. It’s built with 4K ultra-high-definition visuals and comes with Alexa voice control as well.
JBL’s Live headphones are built for the highest possible sound quality with 40-millimeter drivers and Adaptive Noise Cancelling with Ambient Aware technology, so you can drown out the noise while still being alert to your surroundings. Their batteries last for up to 50 hours on a single charge, and just a 10-minute charge can give you up to four hours of use.
A great deal on an area rug, especially one worth buying, is hard to find. This one is stain-resistant, non-shedding, and has a 0.45-inch thick pile for just enough cushion. It’s perfect for high-traffic areas like a living room or bedroom.
Air fryers are worth the hype. They just are. If you’ve been on the fence Prime Day is a perfect occasion to try one out for a big discount. Instant Pot’s model comes with a large temperature range between 120-400 degrees Fahrenheit and their signature EvenCrisp technology for top-down airflow that cooks everything to a perfect finish.
AS SEEN ON TIKTOK!
Nugget ice is a delicious enhancement to everything from an afternoon diet coke to an iced coffee, and this machine makes it seamlessly on any countertop. It can crank out an initial batch of ice in just 10 minutes and can hold up to three pounds at once.
OVER 500,000 5-STAR RATINGS
Apple’s original AirPods are also on sale for 30% off during Prime Day. They’re built for 24 hours of listening time with the charging case and auto-pause with in-ear detection.
This 3-pack of Amazon Eero mesh WiFi routers is on sale for over $300 off (or 69% off) its original price. This router 3-pack can replace not just a traditional router but a WiFi extender as well within a five-room radius. Eero’s system is designed to automatically update once and month and it’s very easy to set up with the accompanying mobile app.
Normally, this stand mixer’s price tag is a bit too large to stomach. Sure, it would look super sleek on the counter but a near-$400 investment seems like a lot. This is where Prime Day pricing hits the hardest. Knocking 30% off brings you down to a perfectly reasonable price point for any avid cook or baker, and the countertop status symbol will still hit the same with all your guests.
If there’s one staple men’s semiformal shoe for summer, it’s this one. Cole Haan’s 100% leather tassel loafers will fit right in at most work happy hours and summertime luncheons, and they’re discounted heavily for Prime Day.
$200+ DOLLARS OFF
Prime Day always brings major discounts on flat-screen TVs, and this one from Hisense has 4K Quantum ULED for a major boost of color, clarity, and brightness. It comes with built-in Fire TV for easy streaming and a 240 motion rate so you never miss a moment of the action.
Levoit’s air purifier is exactly what you want to have around when wildfire smoke or other pollutants decrease the air quality outside and make it unsafe to breathe. This one is discounted to just under $90 for Prime Day and comes with a HEPA carbon filter for everything from pollen to pet dander.
OVER 50% OFF
Amazon’s has discounted its whole line of Echo Speakers including the most recent release: the Echo Pop. This sleek, compact smart speaker has all the functionality of an Alexa-enabled speaker and is built to have great sound quality.
You can also save 65% on a regular Echo Dot and 65% on an Echo Dot bundle with an Amazon Sengled smart bulb.
Amazon’s 5th Generation Echo Dot is currently discounted 54% for Prime Day. It’s built with all of Alexa’s functionality in a package with improved audio quality, clearer vocals, and deeper bass.
It’s hard to go wrong with a German-engineered knife set and this one is on sale for $80 off for Prime Day. Their blades are sharpened to professional levels and the handles are lightweight to make cutting easier. The full set comes with 3- and 4-inch paring knives, a 5-inch utility knife, a 5.5-inch boning knife, multiple utility knives, and a chef’s knife.
Vitamix blenders are some of the best kitchen companions around, but they come with price tags to match. This steep of a discount is rare, and we’re labeling this as a definite brand to watch throughout Prime Day. This Smart Blender has a hefty 64-ounce container that’s perfect for families and a programmable timer to help make meal prep seamless.
SUMMER STAPLE
Lacoste’s classic men’s polo shirt is also on sale for Prime Day in a slate of neutral colors. It’s crafted with their original cotton petit piqué fabric sewn to form the iconic two-button placket.
De’Longhi’s air fryer is on sale for Prime Day and comes with nine functions in one machine as well as the ability to preheat up to 60% faster than conventional ovens. It’s got nine presets available for specialty baking of pizza or cookies, and it comes with accessories like an aluminum pizza tray and air fryer rack.
Ray-Ban is another classic brand that’s available on Amazon and discounted for Prime Day. These shades have non-polarized crystal lenses, metal frames, and a coating of UV protection.
Prime Day usually churns out a deal or two on Apple’s iPad, and this 9th generation one is 24% off, which brings the price well below $300. This one has a gorgeous 10.2 inch retina display, an A13 bionic chip for high-speed graphics performance, and True Tone that adjusts to the surrounding light temperature for optimal viewing.
Crest 3D Whitestrips aren’t a kitchen appliance that costs hundreds of dollars, but depending on how often you use them the price can definitely add up. They’re on sale for $30 for a pack of 44 strips and promise to remove over 20 years of set-in stains in just 22 days.
R+Co’s products are pricey, but this styling cream is worth the splurge for its thick, all-day hold that doesn’t look like a plastic Lego hairdo stuck on. It’s great for frizz prevention in the summer and is formulated to add softness as well.
Waterpik ION top-selling water flosser has a cordless design and 10 enhanced pressure settings for customization. Each tank has a capacity for 90 seconds of continuous flossing and the battery lasts for four weeks on a full charge.
SPY EDITOR FAVORITE
SPY Wellness Editor Taylor Galla tested out this espresso machine a few years back and swears by it. It’s used daily in her household and still makes a perfect Americano more than two years later. It’s more than worth its full price for coffee drinkers, and now it’s $200 off.
A bundle of Ring’s Video Doorbell and Ring Chime, a wireless speaker that sends along notifications from all Amazon smart devices, is 41% off. The 1080p HD video doorbell can see, hear, and detect anyone on the front steps, and it’s now built with privacy zones and crisper night vision as well.
Peloton’s upgraded Bike+ is discounted over $300 for Prime Day and comes with a few notable advantages over the original model. It comes with a rotating screen so you can take strength classes next to the bike and front-facing speakers for better sound quality.
A great electric toothbrush can make all the difference in a dental routine, and this one from Philips is designed to improve gum health up to 100% better than a manual option. It has three different modes: clean, white, and gum care — and a BrushSync replacement reminder so you never miss swapping your brush head.
Ring’s Stick Up camera can be placed anywhere in your home for easy monitoring of a space in the Ring app. It can be mounted on a flat surface or a wall and has Live View, giving you access to a live shot of your home at any time day or night.
This Ring bundle comes with a spotlight camera and a charging solar panel and is currently 31% off. The camera has 3D motion detection, a bird’s eye view and 1080p HDR video. It also has color night vision and a quick-release battery pack for backup.
The WalkingPad C1 folding treadmill is already ultra-slim and compact, and when folded in half for storage it’s even more convenient for apartment dwellers. At only 2.2 inches thick and 37.5 inches long, it’s great for use under a standing desk during the workday.
Manscaped is one of SPY’s favorite brands for men’s body trimmers, and this Beard Hedger comes equipped with an intuitive zoom wheel for choosing between 20 different beard lengths. It has a built-in comb for lifting flat-lying hairs and creaming a smooth, single-stroke cut, and the cordless DC motor gives you enough power to cut through thick facial hair without blade oil.
Ninja’s Foodi is an air fryer, but it’s also an oven for roasting and baking, a dehydrator, a broiler, and a reheater. It has a large, 10-quart capacity with two baskets and a Foodi smart thermometer for achieving the perfect level of “done.”
Shark has combined the duties of a robot vacuum and mop into one machine that adds convenience with features like a self-emptying dustbin and a 60-day dirt and debris capacity. You can also initiate Matrix Mop in the app to get a 50% better clean in targeted zones throughout the home.
Therabody’s original Theragun massage gun is still one of the best recovery devices on the market, and it’s on sale for $100 off for Prime Day. It has four different head attachments and five different speeds to choose from.
Amazon’s larger Fire TVs are also on sale for Prime Day, including this 55-Inch model with a 4K, HD screen.
Plenty of smart TVs are on sale throughout Prime Day, and this model from Amazon’s Fire line is discounted over 30%. It comes with a 720p HD screen, Dolby audio, and compatibility with a variety of streaming apps.
SPY-EDITOR FAVORITE
Given the state of the world, having a charged backup power station is certainly not a bad idea, and Bluetti is one of SPY’s favorite brands for reliable power. This one has the capacity to power almost all the devices in your home including large appliances and it can be fully recharged in just over two hours using just solar energy.
Prime Day isn’t just for Amazon devices and rare Apple deals — it’s also a great time to upgrade your grooming repertoire. This head shaver has seven blades built for 360-degree trimming and an IPX7 waterproof design for easy use in the shower. The battery also lasts for 90 minutes on a full charge.
Prime Day is a great opportunity to upgrade your luggage inventory, and this deal on Rockland’s 3-piece luggage set is hard to beat. Each suitcase is lightweight, has double-spinner wheels for easy airport maneuvering, and has waterproof zippers for protecting belongings from unwanted substances.
Beats Studio Buds + come with up to 1.6x more active noise cancellation than previous models and come with a Transparency Mode as well for mixing sound with your external environment. The battery life lasts for up to 36 hours on one charge and the voice-targeting mics are designed to filter background noise for crisp, clear audio quality on phone calls.
Oral-B’s 7500 electric toothbrush is built for maintaining great dental health. It has five brushing modes: Daily Clean, Gum Care, Sensitive, Whitening, and Deep Clean. It’s also over 40% off for Prime Day.
Prime Day is also an excellent time to jazz up the backyard or patio with new outdoor furniture, and this all-weather wicker outdoor set is 40% off. It comes with two woven, extra-wide deep seats and water-resistant cushions. There’s also a matching side table with a tempered glass top.
Chilly nights on a patio or in a backyard demand a heat source, and Amazon Basic’s propane heater is enamel-coated, easy to move, and 16% off for Amazon’s largest shopping holiday. It’s built with an auto-shutoff valve for tilt safety as well as a fillable water box for weighing down the base.
Frequently Asked Questions About Amazon Prime Day
When is Amazon Prime Day 2023?
Prime Day 2023 takes place between July 11 and 12, with deals starting at 12 am PT/3 am ET on July 11 and running through July 12. There are likely still going to be last-minute deals live on July 13. Early deals began running in the beginning of July, but the bulk of the savings will happen during those two central days.
How long will Prime Day last in 2023?
Prime Day takes place over two days in 2023, like it has every year since 2019.
What kind of deals are available on Prime Day?
Amazon tends to offer deals across all product categories on Prime Day, from 65-inch TVs to bulk packs of socks and underwear. The best deals change year to year, but they tend to concentrate in the tech, fitness, and kitchen areas. We’ll be updating our Prime Day coverage throughout the event, so you don’t miss out on any savings.
What is Amazon Prime Day?
Amazon Prime Day originally started in July 2015 to celebrate the company’s 20th-anniversary site launch. Can you believe Amazon has been around since 1995? As part of Amazon Prime Day, the company announced a one-day sales event for Prime members that was to be “one of the biggest deals extravaganzas in the world,” according to then-Amazon Prime VP Greg Greeley. Over the years, the event has expanded from a 24-hour event to a 48-hour sale in countries worldwide.
Do I need to pay for an Amazon Prime membership?
Technically, no. You can sign up for a 30-day Prime free trial and still shop for the best Prime Day deals. Those who want to join can purchase an annual membership for $139 per year ($14.99 monthly). In contrast, students and anyone with a valid Electronic Benefits Transfer (EBT) or Medicaid card can purchase a membership for nearly half the price. A membership grants you access to a superabundance of Amazon services (e.g., Prime Video, Prime Music, Whole Foods) and other special promotions throughout the year.